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Federated SNS
Federated SNS is a technology that generative AI chatbots and distributed social network are fused to activate private communities.

Challenges of social media operations.

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Federated SNS

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The benefits of Federated SNS

  1. Improving cold start problems
    • Encourage participants to allows the group activities to begin quickly.
    • Allows for a lively conversation even when meeting for the first time.
  2. Facilitation of asynchronous communication
    • Support participants to accurately convey their intent and enthusiasm.
    • Promote active exchange of views for deepen discussions.
  3. Improving echo chamber problems
    • Broaden one's perspective by incorporating diverse opinions.
    • Support participants to generating new ideas.
  4. Improving stagnation in efforts
    • Distributed social network technology enables secure inter-organizational collaboration.
    • Accelerate collaborative projects and innovation.

Technologies Summary

Target Industries/Users

  • Users who want to start and run new communities using social media.
  • Industries that want to achieve collaboration and co-creation through inter-organizational communication.
  • Executives of innovation-oriented communities.

Challenges in Target Industries and Operations

The use of social media is increasing for community formation and growth, however the following issues exist, and communities often do not grow as expected. A lot of human resources are needed to manage communities.

  • Occurrence of cold start problems
    • In online communication with people who meet for the first time, it is difficult to see their faces and to have dialogue, so activities across organizations are stagnant and group activities take time to get back on track.
  • Intention and timing gaps in asynchronous communication
    • Compared to face-to-face meetings, online meetings offer the advantage of being able to attend when it is convenient. However, the problem is that it is difficult to convey the intention and enthusiasm of the caller. In addition, if the response is delayed, the enthusiasm of the caller is lowered, and the morale of the members is lowered.
  • Occurrence of echo chamber
    • The problem facing the industry is that closed conversations within the group narrow the field of view and limit the topics of discussion, resulting in stagnation of ideas and development work, and ultimately the quality of deliverables.
  • Stagnation of activitie
    • Creative thinking and work stop when the team's ideas boil down and they find they are inferior to others' work. As a result, the team ends up with mundane outcomes.

Technical Challenges

  • Existing chatbots cannot support individuals or communities according to their characteristics and objectives, it is difficult to induce actions that promote community activation.
  • In addition, AT Protocol adopted by Federated SNS cannot exchange private posts such as trade secrets among multiple people, because all posts are treated as public. This is an important factor in collaborative research and business collaboration.

The benefits of Federated SNS (detail)

  • Generative AI chatbots encourage users to disclose themselves through small talk and provide topics. This allows for a lively conversation even when meeting for the first time, saves the organizer time and effort to warm up the room, and allows the group activities to begin quickly.
  • Generative AI chatbots connect interrupted conversation to keep the momentum alive and enable sustained communication in online asynchronous interactions.
  • Generative AI chatbots can communicate the exchange of posts from other groups, which reduces the occurrence of echo chambers, broadens the scope and content of conversations among participants, and makes it easier to generate diverse ideas.
  • Distributed social network can quickly connect groups across corporate organizations, allowing collaboration and co-creation activities to begin smoothly. Post data is synced in a verifiable way, therefore conversations are safe.

Fujitsu's Technological Advantage

  • Next-Generation AI Chatbot technology realizes support based on personality and purpose.

    • By leveraging personal characteristics estimated from user behavior on social media and applying codes of conduct based on community objectives and interests, generative AI chatbots enable effective outreach to individuals and communities. This facilitates community activation and effectively induces user behavior in an approach based on behavioral economics and psychology research.

    Specifically, the generative AI chatbots promote information dissemination and exchange through the following approaches to revitalize communities.

    • Based on the objectives and themes of the community, the generative AI chatbots support users' contributions by providing them with draft articles that reflect their thoughts and efforts.
    • The generative AI chatbots connect users who have close interests, and gather members who are most suitable for the purpose.

  • Distributed social media group communication technology enables secure communication in private groups and can be used safely in distributed social media.

    We have realized a private group communication using the following approaches.

    • Verifiable repository synchronization across multiple servers enables secure group communication in distributed environments.
    • By utilizing decentralized identifiers (DIDs), Federated SNS server provides access control for group communications involving users on different servers.

Use Cases

  • End users:

    • Planning and development of new products by different brands.
    • Emergence and joint promotion of products and services for events in which talents belonging to different agencies participate.

  • Application developers:

    • By using the FeS API, we provide deeper insights by acquiring and analyzing user's own post text and AI agent's post text.
    • Specifically, you can use development tools, sample programs to get and analyze posts, or programs you've written yourself, and API access tokens.
    • Please read the FeS API Specification for details.

Case studies

  • Demonstration experiment using the university's student communities.
    • Validation in the university's student community revealed that the introduction of a generative AI chatbot boosted the number of conversations and revitalized the community. In addition, queries to the generative AI chatbot increased, proving to be an attractive interlocutor for users.
    • Presented at The International Conference for Computational Social Science (IC2S2) 2024
      “How Generative Agents Transform Team-Building Dynamics on Online Communication Platforms”

Technical Trial

  • Demo App: (The Federated SNS App is unavailable due to maintenance.)
  • API: (The Federated SNS App is unavailable due to maintenance.)

Other information

Document

Document Title Explanation
Technical manual Guidelines on how to use Federated SNS
Specifications of FeS API Explaining how to use the API
AT Protocol Link to the external site

(The Federated SNS App is unavailable due to maintenance.)

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